B

ServiceNow, Inc. (NOW) 2025 Earnings Quality Report

NOW·2025·English

Grade: B — Generally Healthy, Minor Concerns

Framework: Schilit *Financial Shenanigans* + Beneish M-Score + forensic accounting principles

Data: SEC EDGAR 10-K (Filed 2026-01-29) + Yahoo Finance

Auditor: PricewaterhouseCoopers LLP — Clean opinion (auditor since 2011)

One-line verdict: ServiceNow delivered 21% revenue growth to $13.3B with 78% gross margins and $5.4B in operating cash flow -- CFFO/NI of 3.11x demonstrates exceptional cash conversion. Zero red flags fire. Two watch items: goodwill plus intangibles surged 217% to $4.7B (36% of equity) after the $2.4B Moveworks acquisition, and goodwill is creeping toward significant levels. The M-Score of -2.91 is deeply safe, accruals are sharply negative at -14.2%, and the company has $6.3B in cash against only $2.4B in debt. This is a high-quality SaaS business with genuine cash flow backing its earnings.

MetricResult
Red Flags**0**
Watch Items**2**
Checks Completed**17/18** (1 N/A)
Beneish M-Score**-2.91** (safe -- well below -2.22 threshold)
F-Score (Fraud Probability)**0.48** (0.18% probability)
Altman Z-Score**2.29** (grey zone)
AuditorPricewaterhouseCoopers LLP -- Unqualified opinion
Fiscal Year2025 (ended December 31, 2025)
Report Date2026-04-05

Enterprise SaaS Platform at Scale

ServiceNow operates as a single operating segment. Per the filing: "Our chief operating decision maker, the Chief Executive Officer, manages the Company's business activities as a single operating and reportable segment." The company uses "consolidated net income to measure segment profit or loss."

Revenue composition: Subscription revenue dominates, with professional services contributing a small negative-margin component. Per the filing: "Subscription 80% gross margin; Professional services and other (5%) gross margin. Total gross profit percentage 78%."

Geographic breakdown shows: "North America $8,348M; EMEA $3,461M; Asia Pacific and Other $1,469M" for FY2025. North America represents 63% of total revenue.

The company's subscription model drives powerful cash collection dynamics -- the filing notes: "We have historically seen higher collections in the quarter ended March 31 due to seasonality."

Profitability: Scaling Margins

MetricFY2022FY2023FY2024FY2025Trend
Revenue$7.2B$9.0B$11.0B$13.3B+21% YoY
Gross Profit$5.7B$7.1B$8.7B$10.3B+18%
Gross Margin78.3%78.6%79.2%77.5%Slight decline
Net Income$325M$1.7B$1.4B$1.7B+23%
Net Margin4.5%19.3%13.0%13.2%Stable
ROE6.5%22.7%14.8%13.5%Moderate

Per the filing: "Cost of subscription revenues increased by $627 million for the year ended December 31, 2025, compared to the prior year, primarily due to increased headcount and increased costs to support the growth of our subscription offerings including costs to support customers in regulated markets."

The slight gross margin decline from 79.2% to 77.5% is explained by this increased investment in regulated market support and AI infrastructure. GAAP operating income grew from $1.4B to $1.8B.

Non-GAAP operating income is substantially higher: "$4,149M in 2025 vs. $3,254M in 2024" after adding back $1,955M in stock-based compensation, $120M in intangible amortization, $109M in acquisition-related costs, $30M in impairment, $74M in severance, and $37M in contract termination costs.

Cash Flow: Exceptional Conversion

MetricFY2023FY2024FY2025
Operating Cash Flow$3.4B$4.3B$5.4B
Net Income$1.7B$1.4B$1.7B
**CFFO / Net Income****1.96****2.99****3.11**
CapEx-$0.7B-$0.9B-$0.9B
Free Cash Flow$2.7B$3.4B$4.5B

ServiceNow's CFFO/NI of 3.11x is among the highest we screen. The gap between CFFO and net income is primarily driven by $1,955M in stock-based compensation (a non-cash charge that inflates CFFO relative to reported earnings) and working capital benefit from deferred revenue.

The company defines free cash flow as "$4,636M" after adding back legal settlements and acquisition costs to CFFO and subtracting $868M in CapEx. The accruals ratio of -14.2% is deeply negative -- the most negative in our current batch -- confirming that cash generation dramatically exceeds accounting profits.

The Moveworks Acquisition

The largest acquisition was Moveworks for approximately $2.4B. Per the filing: "The allocation of the total purchase price is summarized below: Intangible assets $770M (2-5 year lives), Goodwill $1,748M, Other assets $124M, Current liabilities $83M, Long-term liabilities $13M, Deferred tax liabilities $187M. Net assets acquired $2,407M."

Moveworks intangible assets include: "Developed technology $505M (5 years), Customer relationships $220M (5 years), Order backlog $25M (2 years), Brand assets $20M (4 years)."

Additionally, ServiceNow acquired another company with "$85 million of developed technology and $404 million of goodwill." Total goodwill surged from $1.3B to $3.6B.

At 36% of equity, goodwill is approaching but has not yet breached our 50% threshold for a fail. The 217% surge triggers an E2 watch.

Stock-Based Compensation: The $2B Elephant

SBC of $1,955M represents 14.7% of revenue and exceeds net income of $1,748M. This is the primary reason GAAP profitability appears modest relative to cash generation. The filing shows SBC across all functions: cost of revenues, sales and marketing, R&D, and G&A.

While SBC is a real economic cost (dilution to shareholders), its non-cash nature means reported earnings understate the business's cash-generation capacity.

The 18-Point Screening

#CheckResultDetail
A1DSO ChangePASSDSO 72 days, -2 days YoY
A2AR vs Revenue GrowthPASSAR growth 17.3% vs revenue 20.9%
A3Revenue vs CFFOPASSRevenue +20.9%, CFFO +27.6%
B1Inventory vs COGSPASSNo material inventory
B2CapEx vs RevenuePASSCapEx +2.1% vs revenue +20.9%
B3SG&A RatioPASSSG&A/Gross Profit = 53.5%
B4Gross MarginPASSGross margin 77.5%, -1.6pp
C1CFFO vs Net IncomePASSCFFO/NI = 3.11
C2Free Cash FlowPASSFCF $4.5B, FCF/NI = 2.59
C3Accruals RatioPASS-14.2%. Very low accruals
C4Cash vs DebtPASSCash $6.3B covers $2.4B debt
D1Goodwill + IntangiblesWATCH$4.7B = 36% of equity
D2LeveragePASSDebt/EBITDA = 0.8x
D3Soft Asset GrowthPASSOther assets -0.3% vs revenue +20.9%
D4Asset ImpairmentN/ANo write-off data
E1Serial Acquirer FCFPASSFCF after acquisitions positive
E2Goodwill SurgeWATCHGoodwill+Intangibles surged 217% YoY
F1Beneish M-ScorePASSM-Score = -2.91

Key Risks from the 10-K

1. Moveworks Integration and AI Competition

The $2.4B Moveworks acquisition is ServiceNow's bet on AI-powered employee workflows. If AI capabilities become commoditized (as Microsoft, Google, and others embed AI into their platforms), the $1.7B in Moveworks goodwill could face impairment risk.

2. Stock-Based Compensation Dilution

$1,955M in SBC relative to $1,748M in net income means more than 100% of reported earnings is consumed by equity dilution. Treasury stock purchases of $3.0B partially offset this, but the ongoing dilution is material.

3. Customer Concentration

The XBRL data indicates customer concentration risk -- at least one customer exceeded 10% of accounts receivable and revenue. For a $13.3B company, losing a top customer would be significant.

4. Deferred Revenue Dependency

Current deferred revenue of $8.3B (up from $6.8B) represents 63% of current-year revenue. The subscription model creates predictable cash flows, but the large deferred revenue balance means a significant portion of "revenue" has already been collected -- any customer churn would reduce both future revenue and cash flows.

Key Financial Trends (4-Year)

MetricFY2022FY2023FY2024FY2025
Revenue$7.2B$9.0B$11.0B$13.3B
Net Income$325M$1.7B$1.4B$1.7B
Gross Margin78.3%78.6%79.2%77.5%
CFFO$2.7B$3.4B$4.3B$5.4B
FCF$2.2B$2.7B$3.4B$4.5B
Cash$4.3B$4.9B$5.8B$6.3B
Total Debt$2.2B$2.3B$2.3B$2.4B

Summary

Grade: B. Zero red flags, two watch items related to the Moveworks acquisition. Operationally one of the cleanest companies we screen.

ServiceNow passes all 15 quantitative checks that could be evaluated. The only flags are the 217% surge in goodwill (from Moveworks) and goodwill approaching meaningful levels at 36% of equity. The Z-Score sits in the grey zone at 2.29, but this is misleading for a SaaS company -- the formula penalizes companies with large deferred revenue (which creates current liabilities) even though deferred revenue represents future guaranteed income.

Cash flow quality is exceptional: $5.4B CFFO, $4.5B FCF, -14.2% accruals ratio, and net cash position ($6.3B cash vs. $2.4B debt). The M-Score of -2.91 and F-Score of 0.48 both indicate no manipulation risk.

The primary economic risks are SBC dilution ($2B annually), AI competition pressure on the Moveworks thesis, and the inherent challenge of maintaining 21% growth at a $13.3B revenue base. None of these are accounting red flags -- they are strategic business risks.

**Disclaimer**: This report is based on ServiceNow's fiscal year 2025 10-K filed with the SEC on January 29, 2026. This is NOT investment advice.

**About EarningsGrade**: We screen earnings reports for financial red flags using an 18-point forensic framework. Grade B means generally healthy with minor concerns worth monitoring.

This report is based on SEC 10-K filings and public financial data. Not investment advice.

ServiceNow, Inc. (NOW) 2025 Earnings Quality Report — EarningsGrade